About the Tarts

Hello Tartnation!

Two Tarts Bakery is firetruckin’* sweet little cookie bakery located in Portland, Oregon. Our daily activities include, but are not limited to: baking, managing the music selection, pressing coffee, instigating questionable humor, the procurement /obsession/ consumption of foodstuffs, and now, blogging.

Two Tarts Cast of Characters

Lindsay (aka: Linzer, LEW, Linseed)
Lindsay can dance.  Just ask her to do the butterfly, and watch what happens.She’s also our production manager, in charge of deciding on a daily basis just what comes out of those ovens.

Trained as a horticulturist (she even did an internship at Longwood Gardens, one of the most amazing displays of botanical excess on earth,) Linzer’s intuition and attention to detail have made for an easy transition to the kitchen.  And she’s just so firetruckin’* nice.  I mean, she refers to farts as “toots.”  Come on!  This is a sure sign of her midwest upbringing, don’t you think?  Lindsay continues to pleasantly surprise each of us in the kitchen.  From her diverse musical knowledge to her mastery of the dough sheeter, she seems to be able to take on whatever comes her way.   There’s not much that she can’t handle, including her occasionally nutty coworkers.  Oh, and she has a serious thing for mustaches – hence the photo.

Veronica (V.)
One of my sisters asked me a very un-p.c. question the other day… “Do you hire based on looks or something?  Everyone at the bakery is just so damned cute!”  Why, yes, as a matter of fact, they are cute. But more importantly, they are amazing people.  Veronica falls solidly into that category, of course.  Smart, sweet, diminutive, and passionate about food and writing, there’s no doubt in my mind that we’ll someday soon be reading Veronica’s by-line in a national food publication.  In addition to her writing and cooking talents, Veronica is in possession of something I only wish I had -  the ability to be elegant without seeming the least bit standoffish.

Jessica (Jka, “Supertart”)
Once upon a time, we brought on a ridiculously quiet 19-year-old (yeah, you don’t often hear the word “quiet” used in the same phrase as “19-year-old”, do you?) young lady named Jessica to learn the ropes of the bakery. She was interning, meaning she volunteered herself as slave labor several days each week. So during the “interview,” she neglected to mention (maybe because ya’ gotta squeeeeeze words out of her) that she kinda sorta has this photographic memory.  So, we’d show her something once, and she would duplicate it perfectly.  Sheesh!  We decided pretty quickly that we needed to pay her in order to keep another bakery from getting wind of this woman.  Since then, she has quickly risen to the top of the pops of baking ability, easily outdoing us with her perfect fleur-de-sel chocolate chip cookies and her precisely piped macaroons.  She’s also to blame for the the awesome brown sugar pecan shortbread we’ve been churning out.  Now if we could only get her to talk a little more…

Carol Greiwe (Art Tart)
Friday is “Carol Day” at Two Tarts.  See, Carol is really a magnificent jewelry designer (carolgreiwe.com) and friend who graces us with her presence once each week.  So check this out… she’s yet another example of Midwestern charm in action.  See!  My theory has been proven!  Those Midwesterners are so damned pleasant!

In addition to creating amazing jewelry, Carol has a way with clothes.  Always a thrift store shopper, she wows us each week with her colorful, artsy outfits.  We love her.

Jen (Fudgemonk)
I have lots and lots of favorite things about Jen.  The fact that she loves dogs (beagles in particular) is high on my list of likes.  Also worth mentioning is her ability to cover herself in chocolate each and every day.  Who doesn’t love a baker who really gets into her job?  The fact that she apologizes for everything, a trait for which we tease her mercilessly, is also quite endearing.  But my alltime favorite thing about Jen is that she is clearly more than meets the eye.  We thought we brought in a shy, sweet intern fresh from culinary school… whoa!  As the newness wore off, we discovered a wicked sense of humor, unending calm, an admirable sense of right and wrong, and a fondness for the train wreck that is top 40 music.  Mornings of Lady Gaga and Beyonce, nearly wretching over Katy Perry videos, and discussions of last week’s episode of Glee are par for the workday with Jen.

Tom (still in need of a nickname)
Oh Tom.  The brave lone male in the kitchen.  How we love you.  Sometimes a business full of female energy can be a bit, shall we say… overwhelming?  Tom breaks up the vibe with his sense of humor, adventures in daily life, and keen musical selection.  Tom introduced us to Grooveshark, among other things, along with some questionable YouTube videos.  We dig him, and hope he continues to put up with our girliness.

Elizabeth (Queeen of Tarts)
And finally… there’s me. Three years ago, my sister Cecelia and I started baking our tiny treats in any commercial kitchen we could borrow or rent. We wanted to open a small bakery, but were too chicken to take the plunge.  Instead, we applied to become vendors at Portland Farmer’s Market, a nelly manueuver to be sure, but one that made more sense than we knew at the time.  To our immense surprise, the PFM panel liked us! (Don’t you just love Sally Fields references?) We opened our first market with what we thought was a giant supply of cookies, only to sell out within a few hours. Whoops. What the freak were we thinking? Two years later, we fitted out our sweet retail bakery, providing us with a permanent home for our baked goodness.

*Due to the unrealistic expectations of some in regards to our business etiquette, all references to the “F-Bomb” have been replaced by “firetruckin’.”

14 thoughts on “About the Tarts”

  1. Lynn Huff said:

    I find it startling that you choose to tarnish your business with the foul language. Talking about Tim working long and hard. i may, at times, use the F word, but i would never apply it in my business.

    i am not a prude, but read about you in the Sunset Mag and was eager to see your site and visit your store. Sadly, after reading this site over, I know this is one bakery I dont need to drive across town to see.

    I certainly dont wish you bad luck, but it seems appropriate to me that you may look to clean up your language if you care about financing your love of baking.
    Lynn

    • elizabethbeekley said:

      Hi Lynn -

      Being the former Parochial School student that I am, I thought about your comment for a few days before responding. I have no problem apologizing for having offended you with my (our) language, and do so most heartily. Apologizing for who we are is a bit of a stretch for me, however. We’re a happy lot; maybe a bit off-kilter, but caring, fun-loving individuals. The majority of our customers are aware of that, and I’d venture to say that our quirkiness and ability to be real people is the reason that many customers return. We realize that what we do and who we are is not for everyone, nor do we mean for it to be so. I opened my own business in order to have fun and make money – simultaneously. Starbucks we are not. As far as financing my love of baking, there are a number of changes that my accountant would prioritize over cleaning up the language on the blogsite. Providing health insurance to full-time employees, for example. Donating to an insane amount (over 100 each year) of local schools, charities and such. Bonuses, birthday gifts, field trips for the staff? Providing a secure and enjoyable environment for all who work here? Sure, these things dent the bottom line in a serious way, but that’s who we are, and what we stand for. And for now, I’m ok with that.

  2. Lynn,

    you need to not be so judgemental…and taste their cookies…they are FUCKING awesome!!

  3. PDXTriathlete said:

    I have to agree with Lynn just a teeny bit. Dropping the full f-bomb in the first paragraph is a little off-putting, and the many variants get tedious. (Freakin’, frigging, etc.)

    Y’all are such a fabulous and creative bunch that surely there are other more positive adjectives and adverbs to use besides one that tends toward the offensive? For me, the f-bomb just doesn’t say ‘edgy/creative’ in a business environment.

    BTW – I LOVE LOVE LOVE your cookies and make for your booth first at the PFM.

    You guys rock. :)

  4. I think it is your use of the word fuck that makes me want to visit your shop. Thanks for bringing a smile to my face, I hope more people continue to appreciate your unstodginess.

  5. ha, that’s funny some people get so offended…they must take themselves too seriously. your language doesn’t change my mind about your delicious treats or your business one bit…didn’t even flinch when i read it.

    i’ve recently moved out of Portland to Colorado and am CRAVING ‘Two Tarts’. Great to see you have a monthly Two Tarts-lovers shipment available. i’ll have to join that! you are definitely a business i wish we had here.

    yum yum yum

  6. I was moved to tell you all that I have developed an addiction to the fleur-de-sel chocolate chip sensations. It’s remarkable, because a cookie (unless homemade, and oatmeal) is, perhaps, my eighth choice for dessert. Now, I have to have one every night after dinner, with about 4 oz of milk. HELP! I can’t keep this up!!

    Now it all makes sense. Tonight was my first visit to your website and imagine my surprise when there was a link to ‘dropping the F-bomb’. Your sauciness comes through in your baking and it is rocking my world, and thighs. Thank you?

  7. shawnlike said:

    I had to look at the date on the posts by Lynn Huff and PDXTriathlete to see if these were posted on April Fool’s Day. This sort of finger waggin’ really gets my dander up.

    In the first place, let’s be accurate. Fuck did not appear anywhere in Ms. Beekly’s post. Implication is simply not the same as actuality.

    Second, an intelligent reader considers intent and context. Elizabeth Beekley is clearly a thoughtful writer. Her words are chosen carefully and deliberately, conveying smarts, compassion, and levity. Mark Twain put it far better than I:

    “The idea that no gentleman ever swears is all wrong. He can swear and still be a gentleman if he does it in a nice and benevolent and affectionate way.”

    But what does he know…

    • elizabethbeekley said:

      Hi Shawn! Thanks for the Firetruckin’ support! I did indeed use the F-bomb in the original post. Lynn’s comment lead to the contest, and now our blog replacement.
      I adore Mark Twain. Good to know that he savored the (more than) occasional piece of profanity.

  8. Maylannee said:

    Firetruckin is sweet. And I definitely prefer it to ‘Fuckin’ (this is not a pun!). But the bottom line is that your cookies are awesome! Keep up the good work.

  9. Rebecca Rodriguez said:

    I work at a hotel in NW Portland and one of our many wonderful customers brought us a box of your wonderfully delicious treats!! Wow, I am in love with the yummy cookies. Now, I am going to buy some boxes for my local customers for sales calls and I feel so lucky that we got to try out your amazing bakery goods!

  10. Loved the shop. Couldn’t decide so decided only that I’d try one at a time and just have to come by now and then to try them all. Happy days ahead!

    I was raised by a sailor, salty is in my blood. And too often it comes from my mouth! Good on your for the compromise. Viva la Portland! :)

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